Content marketing for customer retention
Your sales funnel should focus on customer retention When I look at most sales funnels, I imagine a bunch of marketers running a marathon. They’re racing to the finish line, jogging through the...
View ArticleIdeas that work in content marketing: data
Using data orientated content as part of your strategy “Data” is such a wide-reaching topic that I think it deserves some thought as an important content type in your content marketing process. Let’s...
View ArticleHow to develop a content marketing strategy for your SME
1) Create customer personas Every piece of content you create should be relentlessly focused on your customers. I cannot stress this enough: your content isn’t about you—it’s about them. But if you...
View ArticleUsing content marketing for links? You might be doing it wrong
Relying on links as the KPI is not reconcilable to any business performance metric Firstly, clients who are purchasing content with SEO objectives in mind (any type of medium from an infographic to an...
View Article10 free content strategy and editorial calendar templates
1) HubSpot – Content Planning Template HubSpot and Smart Insights have come together to create something beautiful here. From basic concepts to more in-depth SWOT analyses, KPI objectives,...
View ArticleThe difference between strategy and tactics
What horses can teach you about strategy In her Forbes article on the topic of why strategy matters, Lois Gellar relates an excellent analogy that spells out the difference in an accessible way. It was...
View ArticleHow to get the best out of your team in ideation sessions
Either/Or There are two popular schools of thoughts that offer quite distinctive approaches to ideations. One encourages free flow and unstructured creativity while the other offers structured...
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